How to buy electronics in Germany

In the era of Industry 4.0, electronic devices, ranging from consumer electronics to household appliances, are essential for individuals and families. Today, HHD Academy provides you with an overview of Germany’s most famous electronics markets and their characteristics.

1. Media Markt and Saturn:

Perhaps the most famous electronics stores in Germany are Media Markt and Saturn. Every German child is likely familiar with these brands, although they exist as independent entities but are both owned by the same company.

Both stores offer a wide range of electronic devices and carry an average of 45,000 products, primarily in the fields of telecommunications, computers, photography, hi-fi, and kitchen appliances. However, they also offer smaller products beyond electronics, such as trading card games or games for children in their over 1000 Media Markt and Saturn stores across 12 countries.

Therefore, you can shop for most electronic devices to your heart’s content here.

2. Conrad Electronic:

Conrad Electronic is a German company in the business of mail-order electronics. They always provide smart ideas and practical solutions for every technology-related purpose. Their expertise and proper advice make them highly favored by customers in this field.

With a product portfolio of over 75,000 items, Conrad offers a wide variety. Previously known primarily as a mail-order company for electronic components, Conrad now covers a broad range of areas such as electronics, multimedia, computers, and many others.

Large items can be purchased through 19 local branches or their online shop. For many years, Conrad Electronic’s online store has been one of the most visited websites in Germany.

3. Alternate:

According to their own information, Alternate GmbH is one of the most famous mail-order companies for software, hardware, and consumer electronics. It is particularly popular among “PC enthusiasts” as it offers various computer components. Through their webshop and dedicated call center, Alternate distributes around 85,000 products to private customers and businesses across Germany and Europe.

In 2016, their revenue reached 40 million, making them the tenth largest online store in Germany. They focus entirely on online sales of their products, as well as the social responsibility of the business.

4. Cyberport:

From a former predominantly online retailer specializing in Apple products, Cyberport has evolved into a mail-order company for various IT products and has a presence in 12 cities with 14 retail stores – where you can also pick up orders placed online. They are one of the most successful technology retailers for computers and digital consumer electronics in Germany, and you will find over 45,000 items across various categories such as laptops, smartphones, or kitchen appliances.

They have set themselves the goal of competing with Media Markt and Saturn in the retail sector and are striving to expand this network further. However, currently, the online store system remains the most important means of Cyberport, and you can comfortably shop there.

5. Notebookbilliger:

Notebookbilliger means “cheaper notebooks”; however, besides laptops, Notebookbilliger also offers a range of other products such as multimedia, smartphones, and gaming.

However, it must be said that they are particularly strong in the field of computers, and you can find everything you need there. In addition to the online store, they also provide their products at ten retail stores. Some German tech magazines voted Notebookbilliger as one of the top electronic stores in 2019.